THE CONTEST TO STARRING most emblematic CANVAS OF MADRID
In November 2015 we launched a campaign showing the life experiences of a winning EuroMillions, and in January 2016 decided to realize one: make yourself a selfie with your grandmother and devote a canvas in the Gran Via in Madrid.
First canvas to launch the campaign
MULTIMEDIA CAMPAIGN TO KNOW THE ACTION
AND MECHANICS: upload THE IMAGE TO TWITTER OR Instagram with the hashtag #SELFIECONTUABUELA