What better way to demonstrate the multi-cleansing capabilities of Bref than with a hidden camera, startled women and giant reveal of a strange set where a singing boy band repping said product?
HENKEL I SHACKLETON
We decided that a routine trip to a mall toilet had to get a little more interesting. We asked women to flush before they used the bathroom. Then, the walls fell away, and hot men seranaded the women with "Flush to Paradise," literally breaking up some limescale and at the end, presenting them with a pack of Bref Balls.
my role: DIGITAL CAMPAIGN IDEA, EXECUTION, DESIGN
client: HENKEL / BREF
1 GOLD JOHN CALPES AWARD INETRATED CAMPAIGN
1 BRONZE JOHN CALPES AWARD - VIRAL VIDEO
1 BRONZE - EL SOL FESTIVAL
1 BRONZE CDC - IDEA
1 BRONZE EFICACIA AWARDS- INTERNATIONAL CAMPAIGN
Along with the video, various interactive tools allow users to plunge into the world of the Balls Dream Band. With the “Paradise Yourself” app, you can upload your own photo and join the Balls Dream Band in paradise. In addition, you can share photos with funny messages from the band members via Pinterest, Facebook, Twitter or email.