Carreofur.es needed a redesign of some of its visual elements. These had become obsolete and above all they had the need to homogenize their visual identity. The company was starting to focus on fresh products and required a cleaner, modern and reflecting that freshness image.
To do so first I develop a freshness tag, which is the main visual the element around which all new graphic identity develops. It consists of basic shapes with the hexagon as the principal form, flat colors, clear typefaces and a system of simple icons.
my role CREATIVE DIRECTION & HEAD of DESING
It includes 61 experiences in total, one for each EuroMillions ticket number which are served according to the preferences of each user.
At the end of the tour, the 7 experiences chosen generate the number combination that could make them a reality. And the time navigational of each of them will result in a graph showing the percentages of time that the user devoted to, in the case of obtaining the Euromillions reward.
61 different experiences, one for each ticket number.
THANKS TO GOOGLE STREET VIEW USERS TOURED THE LIFE OF A EUROMILLIONS WINNER WITH ONLY A CLICK
at the end of the test each user had a grapich of What would you dedicate your life if you win Euromillions?
WE SHOWED THE EUROMILLION´S COMBINATION THAT COULD MAKE IT HAPPEN